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Starbucks to expand Caribbean operation to Trinidad and Tobago

Starbucks is to open its first location in Trinidad and Tobago in 2016, representing the company’s 16th market in the Latin America and Caribbean region. “We are proud to...
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Starbucks is to open its first location in Trinidad and Tobago in 2016, representing the company’s 16th market in the Latin America and Caribbean region.

“We are proud to bring the Starbucks experience to Trinidad and Tobago, marking a key milestone in our continued efforts to expand operations across the Caribbean,” said Ricardo Rico, Starbucks vice president for Latin America operations. “We look forward to opening our first store in the market and sharing our deep passion and knowledge of some of the finest coffees from around the world.”

Starbucks stores in Trinidad and Tobago will be exclusively owned and operated by Caribbean restaurant management company Prestige Holdings (PHL), which operates the KFC, Pizza Hut, TGI Friday’s, and Subway brands in the region, employing more than 3,000 people across 112 locations. For over 40 years, PHL has been at the centre of Trinidad and Tobago’s business landscape providing customers with a one of a kind retail experience. PHL will be responsible for delivering Starbucks coffeehouse experience to customers and overseeing the brand’s growth in the market.

“We are pleased to be working with Starbucks and look forward to leveraging our expertise and knowledge of the market to deliver the Starbucks experience to customers in Trinidad and Tobago,” said Charles Pashley, chief executive officer of Prestige Holdings. “Like Starbucks, we are committed to creating moments of connection for our valued customers by delivering a fantastic retail experience, high-quality products and world class operations.”

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For more than 40 years, Starbucks has built its brand by delivering a consistent, authentic in-store experience to customers around the globe that is rooted in high-quality arabica coffee and engaged, knowledgeable baristas. Since launching the brand in Latin America, Starbucks has grown to over 940 stores across 15 markets, 14 of which are operated by its trusted licensing partners. In the Caribbean, Starbucks licensees currently operate 33 stores across Aruba, the Bahamas, Curaçao, and Puerto Rico, making Trinidad and Tobago its fifth market in the Caribbean region.

“We see continued opportunities for growth in the Caribbean and collaborating with partners like Prestige Holdings is helping us leverage their proven market capabilities to create even greater value for both our customers and partners,” Rico added.

Source: FoodBev

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